As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.
The test started in Canada but has now been rolled out to six additional countries - Ireland, Italy, Japan, Brazil, Australia, and New Zealand.
Our bet is that this change isn’t temporary. There has been so much written about the negative toll that a focus on likes is having on people’s mental health, that we believe that Instagram has pretty much already made up their mind about this move.
The fact that they rolled it out in seven major markets makes us confident in saying so as well.
And we think this is a good thing for everyone, including your business.
Here are three reasons why we think Instagram hiding like counts is good for your business:
Likes are a false currency. You can’t take them to the bank, and you can’t pay your bills with them. So there is no great reason to make them the focus of your Instagram strategy.
But that’s exactly what’s happened.
It’s time to start tracking the metrics that actually matter, like reach, engagement, saves,
Admit it, at one point or another, you’ve held back on something you wanted to post because you didn’t think the Instagram community would like it enough.
Everyone that markets on Instagram have done that! But at what cost?
The cost is that Instagram has largely become a popularity contest, and that has driven people and companies to post images that fall within certain ‘rules’ that give them a better chance of success...which means authenticity has gone out the window.
Now that likes are hidden, our bet is that everyone will feel more comfortable posting content that’s authentic.
The foundation of a good business brand is an authentic connection with its audience, so we think this is nothing but good for business!
Now that you’ll be tracking the right metrics for your content, your Social Media Marketing Manager will now be held accountable to results beyond just likes and follower growth.
That means your content strategy will shift to maximize those metrics and actually drive real business results.
How many visitors are making it to your website? Opting into email lists? Buying products?
Our best is that real business results like these will become the expectation of businesses using Instagram, and the real value of the platform as a marketing tool will become abundantly clear.
Change is coming to Instagram, and we think it’s a good thing! Expect that likes will be hidden in your market within the next six months, and start preparing your strategy now.
Meta: Instagram is now hiding likes and it is actually good for your business. Wondering why? Read on to know the reasons why is it such a great change for businesses.
Keywords: instagram, instagram likes, instagram business
If you are doing Facebook ads you need to know about this important change coming soon ….
Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now.
You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the default whether you like it or not! You can also expect that any existing campaigns will be migrated to Campaign Budget Optimization as well.
What that means for you is that it’s time to prepare!
First, let’s make sure that we know what it is we’re dealing with. Here’s what Facebook has to say on the matter:
“Campaign budget optimization is a way of optimizing the distribution of a campaign budget across your campaign's ad sets. This means we automatically and continuously find the best active opportunities for results across your ad sets and distributes your campaign budget in real time to get those results.”
It’s still very early in this rollout, and the advertising community is still learning exactly how it’s going to work. But here’s the general idea:
“Using campaign budget optimization, advertisers can set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.”
“With campaign budget optimization, advertisers allow Facebook to distribute their budget across ad sets to get the best results for their campaign.”
Translation: If you have multiple ad sets running in a campaign, Facebook is going to spend your money the way they see fit!
Here’s what it will look like:
Keep reading...it’s not all bad:
“In addition to setting a daily or lifetime campaign budget, businesses can set bid caps and spend limits for each ad set.”
Translation: You still actually have quite a bit of control over how Facebook spends your money, but you have to be a little more thoughtful about how you set things up.
So...why are they doing it then?
Here’s what Facebook as to say.
“By distributing more of a budget to the highest performing ad sets, advertisers can maximize the total value of their campaign. Budget optimization works in real time to determine the most effective use of a business' ad dollars to help lower cost per result and increase return on ad spend.”
“Campaign budget optimization also saves advertisers time by eliminating the need to manually shift budgets between ad sets.”
Translation: We have much better data about our ad system than you do...so let us do the heavy lifting using Artificial Intelligence!
This change is happening whether you like it or not, so the best thing you can do at this point is to accept it and get prepared. Here are our tips to help:
You can start using Campaign Budget Optimization on your campaigns right now, so you might as well get some experience with it before it becomes mandatory. Set aside a small test budget and start running experiments.
This is an optional setting that allows you to ensure that a particular Ad Set gets at least a certain amount of dollars spent on it. This is your way of making sure that Facebook doesn’t completely turn off traffic to a particular Ad Set.
Campaign Budget Optimization will be a requirement very soon - it’s time to start preparing and testing so you’re ready!
Since your budget is now being split across all Ad Sets in your campaign, you need to make sure you are upping your budget.
Campaign Budget Optimization is new for everyone. The strategies for the optimization of this new setting are still theoretical, and you will make mistakes. That’s ok! Adapt and overcome! Continue to monitor your campaigns, learn, and make adjustments.
Building your audience is just as important as building your business. In fact, it is one of the main pillars of your business. Read on and learn the importance of audience listing.
Here’s what it means for your business
You no doubt heard over the years that you should build your list and that usually refers to building an email list.
Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business.
You should absolutely build your list. Though email marketing has become less effective due to the volume of email that's now being sent, it's still a very effective and important strategy for all businesses to take advantage of.
However, as the title of this article suggests, audiences are now the new list.
Here's what we mean by audiences are the new list.
Audiences are a reference to the collection of people that you can build inside of an advertising platform like Facebook, Instagram, Google Ad Network, and LinkedIn that have interacted with your ads or your content or your videos or your website.
You can literally build a collection of people that you've had some sort of engagement. With your collection, you can then run ads to in the future.
This is, of course, an incredibly effective way of advertising because you are advertising to people that you know you. You already have some sort of relationship with the people you are advertising to.
That's very similar to being able to send an email to somebody that is already subscribed to your list because they have some sort of relationship with you.
Here's how to build audiences.
Every ad network, or social media platform, comes with what's called a pixel. A PIXEL is a small piece of code that you can put on your website that will then track any time a visitor comes to your website and notify the advertising networks that that's somebody that you can advertise to again.
What you want to do is get pixels from all the various social platforms and ad networks, add them to every page of your site, start collecting people and building those audiences by their interest in topics, products, and actions taken.
Pixels give you the ability to get enough information about where that person has visited on your site to know things like whether or not they're interested in a particular topic of a blog post, or if they viewed a particular category of product on your site, or they've watched a certain video.
You can get good detail from that pixel to give you more targeted advertising audiences.
Finally, you can promote your content and your offers to those audiences based on the audiences that they're in.
Again to recap, audiences are the new list.
You, of course, still want to build your email list. That's a very powerful marketing tool, but audiences are starting to prove to be just as effective, if not more effective.
Because you are not reaching somebody in their very, very crowded in box. You can instead reach them with a variety of content formats in the environments that they're already spending time on, namely the social media platforms and websites that they visit.
Build your audiences, get started today.
Meta Description: Building your audience is just as important as building your business. In fact, it is one of the main pillars of your business. Read on and learn the importance of audience listing.
Keywords: audience, list, building your audience, building your business, audience listing
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing.
Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger of transactions that is transparent and can’t be altered, providing more security than other technologies.
The many advantages of blockchain have already led to its implementation in several industries, notably in finance and healthcare, but it holds a lot of potential for digital marketing.
Find out how blockchain could affect digital marketing and what benefits it holds.
Blockchain is an electronic public ledger that can be openly shared among separate users, creating an unchangeable record of transactions. Each transaction has a time-stamp and a link to the previous transaction, so it’s impossible to alter.
Each digital record or transaction is called a block, and it allows either an open or controlled group of users to participate and alter the electronic ledger. It can also only be altered or updated with agreement among all participants, and once new information is entered, it can’t be erased. As a result, a blockchain has a true and verifiable record of every transaction that ever existed within the system.
Blockchain is also without an administrator, since the blockchain users are the administrator. Blockchain ledgers can be managed autonomously to exchange information between parties, much like collaborative software or a peer-to-peer network.
Though blockchain is often called a technology, it’s more accurate to refer to it as an architecture creating an unchangeable ledger of transactions.
The internet is accessible to anyone through ISPs and web browsers, the two gatekeepers. Both of these record and analyze all our online behavior to gain insights about us and apply it to our online searches and future marketing efforts.
Unfortunately, these gatekeepers don’t always offer fair and ethical access to the web, and the recent headlines have proven our personal data is easily bought and sold.
This is where blockchain comes in. With a network built on blockchain-verified signatures, your data stays with you. This is in stark contrast to it floating around servers which are owned by the application you’re using, such as Facebook. With this network, visiting a website would allow you to keep your own personal information, without contributing to a running log of the people who also visited the website. As a result, all your personal information will be encrypted and protected.
While this is a great thing for individuals, it can be scary for marketers. Without access to user data, marketers would need to gather data directly from prospects and customers to get a full picture of the audience.
User experience could change too. Though you should already be putting a lot of effort into user experience now, blockchain could offer the opportunity for users to voluntarily decide which content and advertisements they want to view.
Online display ads are riddled with flaws and problems, regardless of whether some businesses see results. For a marketer, online display ads can be expensive, complex and difficult to manage, and the inventory is controlled by Google and Facebook almost exclusively.
However, a blockchain browser with a Basic Attention Token (BAT) can fix all the issues with ads. By trading on the value of online attention, blockchain can incentivize users to view content and break up the monopoly on digital ads.
It works like this: marketers buy ads with BAT, which are found in private tabs or landing pages. Users who choose to view ads are compensated with BAT, so they’re only seeing the ads they want to see.
As a result, marketers get more accurate consumer information, and users get to learn about only the brands they choose. Users also receive a portion of the marketer’s BAT in exchange for their attention.
Publishers are also compensated by both users and marketers through the revenue-sharing program. Publishers receive a higher portion of the ad spend than the users, however, and may choose to charge BAT for premium subscriptions and content.
This is really a win for everyone involved. Marketers get more accurate, targeted data to tailor future campaigns, publishers earn revenue and control over the message, and users get only the most relevant ads they actually want to see. Users can also do so without risking their personal information.
Just like buying a subscription to a print publication you wanted to read in the past, BAT shows the value of a user’s attention and puts them back in control.
Privacy and brand trust are two overarching issues in the digital world, which leads many users to become skeptical and discerning about who they give their information to.
Giving users control over the amount of personal information they reveal lowers privacy concerns from the user perspective, as well as promoting social responsibility from the marketer’s side.
Caring for your user’s data and privacy are important anyway, so putting effort into improving any shortcomings should already be on your to-do list. With blockchain, however, the businesses that prioritize user privacy will become more apparent and earn more trust from users, building your brand relationships.
On top of that, studies show that users are more willing to voluntarily provide personal information, with permission, if there’s a reward for their trust. If you’re paying users directly to view your ads and content, you’re more likely to get their information and continued support in the future.
Piracy was a problem in the past, which led to sites like Pandora and Amazon Music, Unfortunately, artists are only compensated pennies per stream, and the complexities of the music industry meant that streaming service payments don’t always go to the appropriate person.
With blockchain, artists, filmmakers, musicians, photographers and other creative professionals have the opportunity to provide their pieces to the huge audience without the use of an intermediary. They can gain value for their tokens as they become more popular as well, earning more for their work.
The downside for the marketer is that this would give artists the tools necessary to market themselves directly to their audience, without sacrificing their revenue. This would give artists a chance to be valued for their work, however, and not because they know how to become a corporate product.
Though these possibilities are very real, they’re likely far off in the future. For now, we’re seeing blockchain in its infancy and learning more about how it could have positive benefits for user experience and marketing. With that in mind, it’s important to consider the implications for the future.
One thing is for sure, however: right now, some of the best minds in the industry are working on blockchain and cryptocurrency to adapt it to different business models and industries, so there’s likely to be a lot of development in the near future.
Meta description: Find out how blockchain is poised to shape the future of digital marketing and what you can expect from this emerging technology.
Keywords: blockchain, marketing
Social post: Wondering how blockchain may impact digital marketing? Find out here
A savvy marketer will be looking ahead and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness.
With so many changes that occurred at the end of 2018, it’s important to revamp your strategy and account for current trends, strategies, and technologies to maximize your efforts.
Here are the biggest digital marketing trends leading into 2019:
Search engines are now favoring clusters of content that surround a particular topic, as opposed to keywords. If you want to stay at the top of the search rankings, you need to develop these content clusters that link to one another.
To do this effectively, you need a broad topic outline that covers the most pertinent subcategories. Then, the surrounding content should have specific, long-tail keywords that connect back to the original outline with the same keyword.
This boosts your overall performance since any page performing well will result in the entire cluster performing well. This moves you further and further up the rankings.
In addition, choosing topics in which you have proven subject matter expertise or knowledge will give you an even better ranking, since search engines are now prioritizing the value and relevance to the user.
Internet users have much shorter attention spans than they once did, so it’s possible to lose a viewer with a long video that would’ve worked a few years ago. Audiences tend to engage with shorter ads, such as under 10 seconds, so you’re also getting more for your efforts.
Businesses are more likely to use shorter video ads in the coming year, so you want to work these into your strategy to ensure you stay with the current trends.
Chatbots are becoming more popular, due to their ability to address basic customer service needs and help businesses interact with more customers. Chatbots also create two-way communication between your audience and your business, which improves your customer satisfaction and your response time to messages. Both of these aspects will boost your search engine ranking.
Chatbots have a reputation for providing negative user experience, leading many businesses to hesitate to include them in their marketing strategy. Overall, however, customers are pleased with the use of chatbots and the ability to access information 24/7, so there’s no reason to hold back on this trend.
Chatbots also operate in Facebook messenger often, which has a click-through rate of 80 percent. This offers incredible potential for how a chatbot can lead to more sales for your business.
Blockchain is quickly becoming a necessity for most industries, but one of its most overlooked potentials is in marketing.
With the poor attention span of many internet users, it’s more difficult to draw attention from content and keep your audience engaged. Blockchain can be used to incentivize customers to watch advertisements and engage in some way, whether it’s sharing, tagging, liking or commenting, through a Basic Attention Token (BAT). This technology breaks up the monopoly of digital ads to trade on the value of online attention and engagement and reward the audience that’s willing to interact.
Social media influencers are achieving more influence in recent years, gaining significant followings on multiple social media platforms. Social media isn’t new, of course, but its reach is continuing to grow. Positioning yourself with the right social media influencer can make all the difference.
In the past, businesses were able to have influencer endorse products openly, but consumers are becoming more aware and are less receptive to this marketing tactic. Because of this, a subtle approach is needed to gain the benefits of a social media influencer.
Businesses with successful social media influence develop mutually beneficial, long-term relationships with influencers, so both receive more organic endorsements. These relationships not only provide you with a steady outlet for your promotions, but it also makes influencers less likely to abandon your brand.
Fields like advertising, marketing and sales have a negative connotation, with the belief that these representatives are only out for their own interests, using deceptive and aggressive tactics to get sales.
As a result, consumers are more skeptical and reluctant, as well as being more difficult to impress. The easy access to reviews and testimonials also gives them more information about a product or service’s strengths, and more importantly, its weaknesses.
Now, businesses are addressing this issue with transparency, openly admitting its own shortcomings, faults and negative feedback to show loyalty and dedication to customers. They’re also encouraging two-way communication on a public forum to not only build more trust with a specific customer but also to show their efforts to other potential customers.
Though it may seem obvious, mobile optimization is one of the most important aspects of your digital marketing strategy to address in 2019. Though many businesses already work toward mobile-friendly sites, more and more users are switching to mobile. Google is even prioritizing mobile-friendly sites in search rankings.
With so many users going mobile, you can’t afford to lose a follower because of poor optimization. Small issues, such as links too close together, a poor zoom function or text that’s too small can be all it takes for a customer to abandon your site and move on to the next.
Be sure to check your site’s mobile user experience and make any adjustments you need to create a flawless user experience.
Voice search is on the rise, thanks to personal assistance devices like Amazon’s Alexa, Google Assistant and Apple’s Siri. Nearly one-third of the 3.5 billion searches performed each day are voice searches, which use natural human speech patterns to determine the searcher’s intent.
If you think you can use the same strategy for voice search, however, think again. Voice search differs from a desktop or mobile search in that you get fewer results. If you want to be one of the sites that comes up, you need to tailor your SEO strategy for voice search.
Voice recognition technology is only expected to improve and become more popular as well, which has the potential to disrupt marketing altogether. User experience and SEO have been the main focus of most marketing campaigns, but these aspects become irrelevant with a short search and no search results screen.
While there’s no clear answer to tailoring your strategy for voice search, a bit of brainstorming to understand the nuances of the human voice. How users tend to phrase voice searches and what types of phrases are prioritized is worth your effort.
Artificial intelligence has become a hot topic in marketing recently, and though many are still unsure of its applications and limitations, it’s starting to find its place in marketing campaigns.
A widely implemented form of AI is chatbots, which improve customer service with lower costs and fewer resources. They’re also quicker than humans and offer targeted, personalized services to any customer at any time.
On a larger scale, the same capabilities of AI that make chatbots so effective can be applied to many aspects of marketing, such as forecasting, personalization, segmentation, and data analysis. The possibilities are truly endless, so it’s best to get on board before AI takes the marketing world by storm.
Marketing trends come and go, some of which reshape the industry and others that may just fade into the background. If you want to be successful in your marketing efforts year after year, it’s important to be able to identify the upcoming digital marketing trends and stay ahead of the competition.
Meta description: From chatbots to social media influencers, here are the top digital marketing trends leading into 2019 that you should include your strategy now.
Keywords: digital marketing trends 2019
Social post: Are you ready for 2019? Check out the upcoming trends we’re looking out for.
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology.
For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, adding to an already strong data-driven focus.
With AI, the consumer experience can be personalized in a way that’s easier and more cost-effective. This allows brands to achieve incredible gains through a deeper understanding of the customer base.
Learn more about the applications for AI in marketing and see how it can revolutionize your marketing campaigns.
Artificial Intelligence is simulated intelligence in machines that are programmed to “think” like humans and mimic human behavior. At its best, AI can rationalize and take action to achieve a specific goal, which has virtually limitless real-world applications.
AI automates repetitive learning and discovery through data and adapts through progressive learning algorithms. By finding structure and patterns in data, these algorithms become a predictor and the machine can optimize itself.
AI works on a much larger scale than the human mind, however, which gives it the ability to analyze larger data sets and more detailed data. On top of that, the more data AI has to work with, the better it learns and the more accurate the predictions will be. Because of this, AI gives you a competitive advantage, since the one with the best data has the edge.
Search engines have come a long way from the days when you needed to know the exact product name to find what you were looking for. Search engines with AI are getting smarter and more capable of discerning your intent behind a search, so it’s able to provide you with more relevant results.
By using the techniques employed by AI-enabled search engines, businesses can help customers find the product or service they’re looking for, regardless of how jumbled the search term became.
As an example, searching for a product on a massive e-commerce platform, such as Amazon, only requires a general term. Like Google, it will finish your search term and correct any typos in an effort to give you the most relevant results. It also provides an advanced search feature, which offers more targeted searches.
Programmatic advertising is the automated process of buying and selling ads. Advertisers and publishers connect to an ad inventory, through which they can exchange advertisements. AI helps this process by using algorithms that analyze user behavior and optimize the campaign for more relevant results.
Like other sales platforms, this is achieved by targeting consumers with a high chance of converting. Basically, it’s targeting the consumers searching with the express intent to purchase. Cookies also provide insights to help AI tailor the campaign.
For example, AI and programmatic advertising can be used to target apprehensive buyers by analyzing internet trends and identifying preferences for better targeting. Matching the subscriber, cookie data, and other data sets offer a clearer picture of consumer behavior. This allows marketers to create better segments and duplicate audiences as well.
The customer experience is an important part of successful marketing, and it’s receiving more and more attention with the recent changes to the Google algorithm. Marketers want to meet or exceed customer expectations as much as possible, as well as determine if engagement will ultimately lead to the sale.
With AI, marketers can make better predictions about market demand, giving them the information needed to nurture a prospect or move on to the next opportunity.
For example, if you can gain an accurate prediction of how much inventory you’re likely to sell, you know when to boost your marketing efforts to get the sales. You can also double down on the inventory you have in anticipation of higher-than-average sales.
Though it may seem outlandish, AI can also analyze the conversations you have with a customer to identify your successes and failures. It can then advise you on whether to continue with the prospect.
AI systems can find, compile and present valuable content to your target audience by pulling information from different data sets. This is a complement to your content marketing strategy, because you now have relevant, highly targeted, curated content ideal for your audience.
Marketers can use AI to come up with marketing strategies based on this data as well. If the content curation is targeting the ideal customers with this insight, those insights can prove invaluable to developing a strategy to communicate with your audience.
A similar technique can also be used to gather information on prospects and send marketing messages to them. Over time, the prospect is likely to subscribe or buy, since the offer is exactly what they’re looking for.
Chatbots are a vital part of modern digital marketing. AI-enabled chatbots provide responses to customer inquiries and engage customers, leading to greater customer retention.
For example, a large business will struggle to keep up with millions of customers, even with a full team dedicated to customer service alone. Chatbots are available to address the minor needs of the customer, engaging them and freeing up a representative to handle the more involved questions and concerns. Chatbots are also available any time, day or night, which is more practical than having a full team around the clock.
The only way to tell if your marketing campaign is performing well is with analytics, giving you insight into what is and isn’t working. AI and machine learning provide detailed analyses and insights into which advertising efforts are succeeding. This allows you to make more informed decisions about where to direct your future campaign efforts.
AI shows you how many clicks an ad received, which country or region they came from, what platform they came from, and other valuable data. Using this data to inform your advertising campaign will give you a higher ROI.
These same insights can also be used for future predictions. Instead of focusing on right now, AI gives marketers a better picture of overall trends to tailor the strategy for future goals and continue to increase conversions along the way.
Predicting future market trends is one thing, but being able to apply accurate dynamic pricing strategy is another. This allows you to optimize sales when the demand is high and find out when to offer discounts to increase sales. AI is able to keep up with the imperceptible shifts on a much larger scale than we can, giving you accurate predictions to keep with the dynamic pricing trends.
With marketing enhanced by AI, marketers can rely on AI to determine the effectiveness of marketing campaigns and learn where to invest for the best ROI. AI also improves the customer experience and offers better opportunities for engagement, building a more loyal audience.
Regardless of industry, all modern marketing efforts benefit from the capabilities of AI. It not only simplifies the process and provides more cost-effective solutions, but it’s also more accurate and effective.
With so many businesses getting on board with AI-enabled marketing, you can’t afford to let your business fall behind.
Meta description: Learn how artificial intelligence (AI) can improve your marketing efforts by providing valuable insights and analysis for your current and future campaigns.
Keywords: AI in marketing
Social post: Discover the many benefits of artificial intelligence for your marketing campaign.
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers.
That said, content is about more than blog posts. There are many types of content out there to keep your message fresh and your audience interested.
Take a look at these eight effective content types and learn how you can use them to drive growth for your business.
Info + graphic, or infographic, uses graphics and visuals to present information in an easily digestible way for your audience. At a quick glance, a reader can often get all the same pertinent information as they would from a longer blog post, making infographics a popular content type.
Infographics get more views, shares and likes than other content types, mostly because of how easy it is to absorb the information. They also have viral potential and are shared far more often than other content types, and they work particularly well for data, statistics and research.
If you have a graphic designer on your team, that’s the person to recruit to create infographics for you. These creative professionals are experts at creating compelling visuals and organizing information in a way that communicates effectively to an audience.
If you don’t have a graphic designer, you can outsource your infographics or create them yourself with plenty of services. This route can be pricey, but worth it for the engagement you’ll receive.
It’s important to keep in mind, however, that simply having an infographic isn’t enough for viral content. To make an infographic that stands out, you still need to apply the same principles of effective content and craft a specific, compelling message.
If you’ve spent even a minute on any social media platform, you’re familiar with memes. By their very nature, memes encourage sharing and have the potential to go viral. They’re also quite funny, in most cases, which automatically gets more attention.
Unlike infographics, memes don’t require any special skills or graphic design talent. Many sites allow you to include your own text in a standard meme format. If you have a funny idea or the mood strikes, put it in a meme to share.
Memes may not be appropriate for your blog, however. Memes are a social media phenomenon, so it’s best to keep them on your social media pages. You also want to be sure that they still provide some value and aren’t overused.
Videos communicate valuable information in a concise, memorable way that is more likely to be viewed by a follower. From music videos to office tours to how-to videos, there are virtually limitless options for how you can use video to promote your brand and attract followers.
Videos are a more expensive content option, but you can start small to begin with and see how they perform. As you learn more about the role of video in your content marketing strategy, you can put more effort and expense into creating professional videos.
Guides are super-sized posts that go into detail about a topic, often far beyond the length of a normal blog post. They typically include advanced information for your readers that’s backed by research as well.
If you want to create guides, you’ll need a good writer, a graphic designer and the right topic. This content should be top tier and deliver the message in an effective, readable way, especially given the length of the post. The graphic designer will need to fine tune the layout and presentation to ensure the post is attractive and readable.
You can also present your guide as a free download for your followers in exchange for email addresses, which boosts your subscriber list.
If your following reads books, a book review is a great way to connect with them and present yourself as a thought leader. A book review can be simple or in-depth, depending on how you choose to do it.
Keep in mind that book reviews aren’t suitable for all industries, so be sure you have the appropriate audience and that reviewing books makes sense for your brand.
A “rant” or opinion piece is a popular content option, mostly because of its light tone and humor. If most of your content is heavily researched and detailed, a rant or opinion piece gives you a chance to express yourself more.
For a business, a rant or opinion piece should be relevant to the industry, such as opinions on recent news or industry trends and changes. With this option, you’re not only addressing popular topics that are of interest to your audience, but you’ll also boost your SEO and shareability.
Keep in mind that a rant or opinion piece should be occasional, since constantly ranting about a various topics can come across as obnoxious. You should also avoid personal attacks or people-bashing, since a rant isn’t meant to be angry or rude. Also, welcome opposing viewpoints to prompt a discussion, rather than being guided by your ego.
Product reviews can help you establish authority and thought leadership in your industry. When you engage manufacturers, developers, service providers and other industry professionals, you gain respect and recognition within your niche.
Product reviews should include brief information about a product, the creator, aspects you like, aspects you don’t like and your recommendation. Complete your review with a call to action.
A how-to guide is one of the most popular content types, especially in niches that are specialized or technical. With their long introductions, they also offer long-tail search potential.
To plan a how-to guide, you need to identify a problem that’s common in the industry, then draft a post that provides a solution. There’s no limit to the possibilities for a how-to guide, especially for certain industries.
Keep in mind that detailed explanations, diagrams, pictures and videos are all helpful in getting your message across and helping your audience better understand your guide.
Now that you have all these ideas for new and interesting content types, remember that you don’t need to try all of them. Not every type of content is suited to every brand, so if you don’t think that a certain type of content works well for your business, don’t worry about including it.
Still, don’t be afraid to experiment a little. Sometimes business owners will avoid different content types because they don’t know where to begin, they think it will take too long to create or they’re afraid to fail. Many tools are out there to help beginners create all types of content, so take a chance on something new and see how it performs.
Also, once you start learning how to create different types of content, don’t go crazy including something new every day. You’ll likely burn out and exhaust your ideas. Try a few new things each month to see how they perform, then commit to including the successful ones into your content calendar on a regular basis.
There are plenty of effective content types for you to choose from, and the more content you use, the more compelling your marketing strategy becomes. Content must always speak to the audience, however, so no matter what content type you choose, craft a message that the audience will share, listen to and learn from.
Meta description: Check out these eight effective content types to boost your marketing efforts, and learn how to use them effectively as part of your content marketing strategy.
Keywords: effective content types
Social post: Branch out from the blog post with these 8 effective content types that boost your marketing efforts.
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to help.
Everyone experiences a creative block from time to time and needs inspiration, so let’s take a look at these 17 engaging social media posts that are sure to elevate your brand.
If your business has a blog, why not share to your target audience through your own business social media accounts? Your audience is already following you, so it’s relevant; and you may find that your content will be shared among them to generate even more leads.
Internet users appreciate transparency and a more intimate experience when dealing with a business, which is why social media has become such a valuable tool for marketers. The best way to showcase your business is with an image or article that highlights your business, whether it’s recent news, an award, or just a behind-the-scenes shot of an office party, providing your audience with a glimpse into your company culture does wonders for your audience’s loyalty.
News articles tend to be shared more than other types of posts, but most businesses are shifting their focus to in-depth, long-form content. While this is valuable for SEO, the occasional, topical story that relates to your industry can clue your audience in to trends and breaking news.
To get started, make a list of news sources, trade publications or websites that relate to your industry, and follow them on social media. When they share industry news, share it with your followers on a different platform to stand out and to show your audience that you keep up with your own industry trends.
Curated content is just content from other industry professionals. If you want to share topics that have already been written numerous times or you want to fill in your social calendar without taking the time to craft the post, sharing the piece and giving the original poster credit can help you reach your audience and encourage others to share your content in the future.
It’s a common misconception that your entire social media account needs to be filled with in-depth articles and posts. Engagement is a benefit of social media that isn’t available with many other outlets, so take advantage of that by asking your audience a question to encourage interaction.
Taking a poll or asking a funny question for the purpose of engagement is good, but you can also take this opportunity to learn more about what your audience is looking for from you. Ask about content they’d like to see, current problems they’re encountering, or other questions about their needs, which not only gives you an idea for future posts, but also gives you insight about your audience’s pain points.
Videos get a lot of attention on social media and are more likely to be shared than other types of content, so you should be including product or company videos on occasion to showcase a new product or give you audience a peak into your daily operations.
If your business has a lot of good reviews and a dedicated customer base, let your social media followers see it. You can create a graphic with a review or testimonial to post, or share a customer’s post that mentioned your company to show your audience that you have a long list of satisfied customers.
“How-to” posts and tutorials are helpful for your audience, but you can also condense this information into useful tips that are easily digested and quick to read. Make a list of the most important tips and tricks that you think your audience will enjoy, and post them periodically.
In addition to other visual content, such as infographics, images, and videos, memes and GIFs can be used to put a fun twist on the same old post and catch your audience’s attention. This is not only on trend, but these types of fun, quirky content are becoming more and more popular among businesses. Just be sure to keep the message aligned with your brand identity and target audience.
Contests are nearly impossible to resist, so starting a social media contest that’s related to your business will boost engagement and participation among followers. You can also require people to like or follow your page to get involved, leading to more subscribers.
Before posting a contest, however, take care to be clear about your objectives, the rules and how you want your audience to participate. Social media contests are usually along the lines of liking, commenting or sharing a post for a discount or free gift, but the possibilities are virtually endless.
If you receive many of the same questions over and over again, share a post that includes an answer to these questions on a regular basis. You can also “pin” these posts on your page so that they’re always quick and easy for your followers to find.
Infographics are quick to catch your followers’ attention, thanks to their visual appeal and the wealth of information they can present. Whether you have a step-by-step guide, statistics, or other complex information, putting it in an infographic to post on social media encourages your audience to stop scrolling and start reading.
If you have white papers, e-books or other downloadable content for your business, offer it for free in a social media post. This will not only show that you want to help your audience solve their problems, but everyone loves free stuff.
Internet users get tired of reading, which is why videos and podcasts are such popular forms of content. Share a podcast that’s relevant to your industry, or start your own and share it on your social media page.
When you have new team members, take the time to introduce them to your audience on social media. Include photos and a little blurb about the new team members, then ask for everyone’s welcome and well wishes.
“On this day” posts or articles share information that happened on this day in history, which people love to read. You can choose to share these posts on a regular basis, or only share when you find an interesting fact or article that relates to your industry.
National Day posts work similarly to “on this day” posts. These include “holidays” like National Coffee Day, National Blueberry Day, National iPod Day, and much more, for each day of the year. Find the ones relevant to your industry and post them on your social media
Live videos are popular on most media platforms, making it even easier to include video in your marketing campaign. Using the platform that works best for you and that has the largest following, create live videos each week with a theme that relates to your industry, such as weekly tips or fun facts, to encourage your audience to tune in.
We hope that this list of engaging social media posts gives you some ideas for how to tackle your creative block and connect with your audience more on social media. While not all may be appropriate for your business or industry, use these ideas to craft your own engaging social media posts that make your followers excited to see what you’ll post next!
Meta description: Check out these 17 creative ideas for engaging social media posts that elevate your brand and give your audience something to look forward to.
Keywords: engaging social media posts
Social post: Running out of social media post ideas? Get some inspiration with these creative ideas.