Consulting can mean many things.
I like to see myself as someone who is there to help you achieve results in whatever way is needed.
This could be through tasks normally done by a CFO, CMO, NED
I could do these as either a done for you, or done with you service
These could include:-
Marketing, lead gen and selling
Problems arising as you grow
Someone to talk things over with
It is sometimes really useful just to have someone knowledgeable and committed to your success that you talk things through with.
The name you call this person is not that important. You could call this
But I do know that it is absolutely crucial. There have been times in my entrepreneurial journey that I have had this, and other times that I have not. I know that when I have had this then I have enjoyed running my business a lot more.
I have had a lot less stress, and I have ended up making much better business decisions eg about ditching bad business models earlier, or discussing ways to scale up in existing markets, or entering new markets.
Don't forget that just ONE business decision can be the difference between incredible success and incredible failure.
Please also see the coaching page for other things that could fall into this category.